Brand Building – Skechers Uni Run

Skechers Uni Run



產品:大學生跑步會
日期:2013年6月至2014年2月
時間:20:00 - 22:00
地點:跑馬地/熱門夜跑地方
目標:100位大學生
贈品:跑鞋/運動裝備
內容:推廣Skechers品牌,以跑步會形式把Skechers打入大學圈,建立年輕專業品牌形象。
Social Media 為主FAEBOOK專頁/YouTube/instagram/TakeAlook/Spotify

人傳人工作:
1.於每間院校招Uni Run icon,安排攝影拍短片
2.製作Facebook專頁 https://www.facebook.com/uniRUN
3.安排不同Uni Run icon進不同院校辦Roadshow,宣傳及關注期活動專頁
4.與YOUTUBER 怪人製作合作出片
5.製作跑步Playlist “uniRUN Music to Run"
6.組職一團30人大學生跑步會,邀請香港田徑隊教練卓健新擔任教練,於每星期進行集訓
7.結集成20人團uniRUN隊參加渣打馬拉松

Tips: 大學生對傳統的跑步會不感大興趣,所以每堂集除了集訓外,會有不同跑步遊戲例如RUNNING MAN等活動,透過玩遊戲不經不覺跑了5K!

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Brand building -University program
Brand building -University program
Brand building -University program
Brand building -University program
Brand building -University program
Brand building -University program
Brand building -University program
Brand building -University program
Brand building -University program
Brand building -University program
Brand building -University program
Brand building -University program
Brand building -University program
Brand building -University program
Brand building -University program
Brand building -University program
Brand building -University program