PCCW Taxi Driver Program

29 January 2014
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PCCW Taxi Driver Program


產品:的士司機指定優惠


時間:00:00 - 04:00


地點:茶廳餐(夜間的士司機熱點)


目標:200位的士司機


贈品:膳食劵 /傘 /的士司機相關用品


內容:的士司機於指定活動時間到餐廳,出示的士證,便可免費食一餐;進餐期間PCCW 推銷員會進行產品推廣。


人傳人工作:


1.按照客人預算,尋找不同的夜間的士司機熱點茶餐廳,商議司機指定晚餐及包場落訂


2.製作宣傳品例如傳單、易拉架、快閃台等


3.於電台落宣傳廣告並設24小時熱線供司機報名


4.每次聯絡一個的士商會,聯絡司機


5.場內佈置旗海及宣傳品


6.兩位工作人員作招待登記及派發記念品


7.幫客人預付場地膳食費用


Tips: 因為免費用膳,司機可能會”有大食大”,在第一天活動出現嚴種浪費食物,所以再期後的活動,都設定只有ABCD餐 每人一個餐。


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